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Competitor analysis
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Improve the experience of those who visit your site.
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Tips on how to get your website up and running for free
ARTICLES
Read our original articles
-How to integrate Facebook with your website
3 simple ideas, including how to do it!
-What will happen to the internet over the next 10 years?
Will Google and Facebook fail? How will Internet TVs affect the technology landscape? What are the threats to today's giants?
-How to increase ad revenue
We have trawled the web to find the best free resources to help you increase your ad revenue.
-Identify your audience to increase ad revenue
Understand who visits your website to increase click through rates by optimising the type of adverts you show.
-Is Google bad for innovation, do they make too much money?
Google use their huge profits from advertising to start-up other businesses, but does this crowd out innovative competition?
Favourites:
How long does it take to set-up a website?
First steps to build a website?
What programming languages to use?
The best domain and webhost providers?
So, I can build a website for no money at all?
This website is about how to improve your existing website for free. The only cost I have assumed you incur is for your web address and web hosting (potentially including email). Although you can build a website for free, most of the advice on the web suggests that generally the product is poor - you get what you pay for in this case.
I have included more information about starting a website on the get started page.
I hear a lot about SEO (search engine optimisation), how can I do this for free myself?
Try the following free resources:
Google SEO guide;
Getting Hits - improve your website ranking; and
Google web tools
One simple way to make your website search engine friendly is to include a site-map file (a simple .xml file written using notepad is enough, in the standard sitemap format). Try using this resource - xml-sitemaps - and their free online sitemap generator to quickly build a sitemap. This resource also has other SEO tools, some of which you can also find on Google Webmaster tools.
Did you create this website for free?
Yes, except I paid for the domain name and web hosting. Overall, I spend less than £50 (or $75) per year. Everything else was produced for free except for my time.
I have tried all the free tips and my website is still not a success, what should I do?
If you still believe you can make your website a success, then consider how much you're willing to spend on services to make it a success. It may be that your website will never succeed, so try to get some honest independent second opinions on whether you're better off pursuing other opportunities.
How can I check what my website looks like in different web-browsers?
Try using this free service: Browser Shots
Whats the best way to start-up a blog for my website?
Consider using WordPress - it is vey easy to use and you get great results: Click here to visit Word Press and get your blog started
Alternatively, use the Google blog site, from which you can make money from Google Adsense for free: Google Blogger
Coming soon...
See our blog for how we built up a web empire, day-by-day: Our web blog
GLOSSARY
Meta-tags
Meta-tags (or meta elements) provide information about a website, usually to help search engines to properly categorise them. There are different types of meta tag - examples include ‘keywords’, (which is considered to have a minimal impact on search engine results), and ‘description’ attribute which may be picked-up by search engines. They can be included in the html coding of a webpage.
Affiliates
Some websites have an affiliate program - this is where you advertise their website / products / services, and when someone clicks on the advert on your website and subsequently buys something you receive a commission. Cookies are generally used so that the website knows where the customer came from, so they know who to pay commission
SEO
Search engine optimisation
Facebook
If you don't know what Facebook is the chances are you can't read, and don't have access to the internet. If you haven't already seen it, try watching the Social network:The Social Network (Two-Disc Collector's Edition)
You can intergrate Facebook into your website (e.g. the like button) - this is very simple to do - try using the following resources:
Facebook developers
App Storm
See our article: What will happen to the internet over the next 10 years: Will Google and Facebook fail?
Social networking
A group of people communicating thoughts, ideas, pictures, jokes etc. to each other. Social networking has also been promoted as being a useful tool for business to engage there customers and build loyalty.
Branding
Two types of branding are:
(1) A companies identity, e.g. Coca-Cola presents itself as a fun, enjoyable, 'the real thing', active brand; and
(2) How a company presents - e.g. type fonts, colours, layouts, shapes, sizes, logos etc. If you keep all these items consistent you will make your website look much more professional. e.g. Coca-Cola's colour is red and font is italic joined up writing - check their cans, bottles, adverts, website etc. it will all be recognisable.
Please email us if you have anything you would like added to the FAQs - Contact Us
Glossary terms coming soon...
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