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-How to integrate Facebook with your website
3 simple ideas, including how to do it!
-What will happen to the internet over the next 10 years?
Will Google and Facebook fail? How will Internet TVs affect the technology landscape? What are the threats to today's giants?
-How to increase ad revenue
We have trawled the web to find the best free resources to help you increase your ad revenue.
-Identify your audience to increase ad revenue
Understand who visits your website to increase click through rates by optimising the type of adverts you show.
-Is Google bad for innovation, do they make too much money?
Google use their huge profits from advertising to start-up other businesses, but does this crowd out innovative competition?
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The best domain and webhost providers?
Identify visitors to improve your website advertisment revenue, product revenue and content:
Thought piece from www.improveyourwebsiteforfree.com:
Get inside the head of visitors to your website. You need to understand how to target the most profitable visitor to your website by (1) targetted adverts (2) targetted content. There are 8 different types of visitors to your website, who can be categorised in one of the following 2 groups and 4 sub-groups:
Groups:
1) Information Group (not buying products)
2) Product / services purchaser
Sub-groups:
A) single info - people looking for a specific piece of information
B) generic browser info - people interested in learning about any topic which captures their interest
C) specific browser info - people interested in learning about a specific topic for general interest
D) specific browser specific info - people interested in learning about a specific topic to use for a certain purpose
| Group | Sub-group | PPC | RPC | AC | RPAC | Comments |
|---|---|---|---|---|---|---|
| 1 | A | Low | Low | Low | Low | Low value visitor - 'google-it' visitor |
| 1 | B | Medium | Low | Low | Low | Low value - but most likely visitor to return |
| 1 | C | Medium | Medium | Medium | Low | May click adverts related to website content |
| 1 | D | Low | High | Low | Medium | Most likely to click on relevant adverts |
| 2 | A | Low | Medium | Low | Medium | Low value but may click in-view advert |
| 2 | B | Medium | Medium | Low | Medium | Opportunity for medium value click-through |
| 2 | C | Medium | High | Medium | Medium | Opportunity for high value click-through |
| 2 | D | Low | High | Low | High | Premium visitor - serious money for affiliate product sales |
PPC = Number of pay per click hits;
RPC = Revenue per click;
AC = No. Of affiliate clicks;
RPAC = Revenue per affiliate click.
Low / Medium / High - indicates relative number of hits and revenue levels.
Advice for particular type of visitors:
1) Information Group (not buying products)
A) single info - people looking for a specific piece of information
'Google-it' visitors - short attention span, flick between screens, distracted. Best advert formats are button (i.e. small pictures) or short text, less than 30 words, in same style and format as content they are reading.
B) generic browser info - people interested in learning about any topic which captures their interest
Use a mix of content related and other advertisments.
You may have a certain type of visitor - may be based on your google analytics people only visit your site for 30 seconds, may be they are all type's 1A. Then you need to maximise the impact you have for that group.
How can I attract visitors who would improve click-through rates and amounts they pay per click?
You must improve the quality of visitor to your website from 1As to 2Ds.
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